The Art & Science of Copywriting
Copywriting is both an art and a science!
It aims to connect with a person's journey through words, spoken or written, to encourage them to take action towards their better future.
Traditionally, Marketing used two types of writings.
- Content writing focused on providing valuable information to attract clients and convert them into buyers - this was the long walk to profit.
- Marketers used copywriting to get a customer to take a specific action in making an immediate purchase, subscribe to your email, or calling you - this often resulted in a hard sell.
Today copywriting has taken on a new dimension whereby valuable content paired with an action-orientated focus through the Art of Storytelling provides the optimum outcome for the client towards their better future.
CLEAR OFFER STRUCTURE2
Be Clear On Your Offers
Clarity begins with the end in mind. The purpose of your offer is to provide a solution, and better outcome, a brighter future for your client.
Moving away from the mindset of selling to someone towards providing a product or service for a better future includes value, builds trust, and authenticity.
Being clear on your offer and the value you add are the deciding factors that move clients to engage and take action towards their desired outcome.
Your words will reflect your focus.
Connecting with Your Client On Their Journey
Thankfully, professional copywriting has moved beyond the quick sale towards adding value and making a difference in your clients' lives.
It has changed how you communicate, focusing on connecting with your ideal client and building customer loyalty, vital for your business growth and sustainability.
Any message, written or spoken, which does not connect is wasted words.
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Building the Bridge to Their Better Future
The bridge you build is the chain of beliefs within the mind of your client.
Your client's beliefs are the starting point where you meet, and then in a step-by-step approach, you lead them through the chain of beliefs towards your offer, which is their solution.
Clearly laid out, you articulate the value you offer, which is the golden thread that runs through your marketing and advertising messages.
The Art of Story
We write the stories you need to tell with clarity and authenticity in your voice through the Art of Story, connecting heart to heart.
Using story dynamics, we write copy that connects with your client's journey, needs, hopes, and aspirations, opening their minds, connecting emotionally, and seeing the solutions they need.
Crafting a well-written story is our art.
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The Importance of a Clear Message
In copywriting, clarity trumps! Customers engage and buy what they understand.
Your message must be clear, concise, and compelling!
To convey a clear message, attention to detail is an absolute must. So cross the t's and dot the i's.
First impressions count. Clean copy conveys your authority, shows you care and let your message take center stage.
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A Personalized Marketing Journey
The beauty of the StoryFunnel lies within the quiz and the personalized connection that follows.
It is the point where you invite your client to embark on a journey, which leads them to a brighter future.
This is a very effective marketing tool to establish authority, credibility and provide value within a few minutes.
What sets a StoryFunnel apart is the combination of the art of story and a personalized journey, placing them center stage as the Hero, the one about whom you care.
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Effective Web Copywriting
Cross-channel synergy in digital marketing delivers more remarkable results than any single marketing activity.
Using the power of storytelling as the golden thread in your website design and copywriting will provide you with a clear message and reinforce your branding and marketing message with your client as the focal point.
Using a storyline enhances good page flow, personality, and customer connection.
Grounded in your customer's psychology, your message "we want to help you" will be clear and consistent on all your pages.
BUILDING A LOYAL CLIENT BASE 9
Keep Your Content Fresh & Current!
Investing in your customers by adding value and building trust will earn you their loyalty.
Focusing on each stage of your client's journey, we create personalized content using storytelling to enhance their experience with you.
Providing high-value content in all your messaging across your marketing channels will be worth its weight in gold.
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Keep Your Content Fresh & Current!
Stay intentional and ahead of your game.
Being current and relevant, using the power of storytelling in your nurturing content will set you apart simply because you show that you care.
Change the game in your field and move from a transitional relationship to a relational relationship with your client through nurturing content, providing high value consistently.
Nurturing is essential, and we offer custom packages according to your needs to keep your StoryMarketing Fresh & Current.