What does a sovereign's branding look like?
Color: Black, white, red, silver.
Font: Young Serif, Blackadder, Century Gothic, San Francisco.
Illustrations and Visuals: Images that look high-class, depicting expensive living.
What does your brand sound like?
Like opera music on Bang & Olufsen speakers.
What does it feel like?
Material – linen, cashmere, fur.
Texture – Silky and light.
Language:
What keywords will fit your brand?
Platinum, premium, luxury, refined, high-class.
What does your brand smell like?
New car leather or single malt whiskey.
What food typifies your brand?
Kobe beef, bluefin tuna sushi, or, if you're feeling daring, blowfish sushi.
Are you feeling your brand's soul yet?
Understanding your marketing personality can help get your message and your authentic company voice across to clients.
Using this, you can build your company identity, understand your brand better, and get the right message across.
