What does an everyman's branding look like?
Color: Blue and other desaturated colors.
Font: Young Serif, Blackadder, Century Gothic, San Francisco.
Illustrations and Visuals: Authentic images that showcase the products or people benefiting from using these products.
What does your brand sound like?
Like happy soft rock or old pop classics
What does it feel like?
Material – denim.
Texture – Somewhat rough, like canvas or wood.
What keywords will fit your brand?
Down-to-earth: person next door, connects, supportive.
What does your brand smell like?
Like a garden after a good rain or the smell of pie wafting from the oven.
What food embodies your brand?
Mom's best Stew or Apple pie.
Are you feeling your brand's soul yet?
Understanding your marketing personality can help get your message and your authentic company voice across to clients.
You can understand your brand better and get the right message across.