What does a guardian's branding look like?
Color: Pastels, Green, Light Blue.
Font: Young Serif, Blackadder, Century Gothic, San Francisco.
Illustrations and Visuals: Images that convey softness, caring, and protection.
What does your brand sound like?
It sounds like children laughing and birds chirping – happy, suburban noises.
What keywords will fit your brand?
Caring, maternal, nurturing, selfless, warm.
What does your brand smell like?
Fabric softener, apple pie, pancakes.
What does it feel like?
Material – clean cotton.
Texture – Comforting, like a fluffy towel, freshly ironed bedsheet or warm spring sunlight.
What food fits your brand?
A healthy, nourishing meal, complete with starch, veggies, and your choice of protein.
Something that makes you think of nostalgia and childhood.
Are you feeling your brand's soul yet?
Understanding your marketing personality can help get your message and your authentic company voice across to clients.
This way, you can build your company identity, understand your brand better, and get the right message across.