What does that mean for my company’s marketing?
Who you are as a person has a significant impact on how you approach your online marketing.
The way you respond to challenges and opportunities, how aggressive you are, the marketing channels you prefer, and what you do with your data reflect your marketing personality type.
If you're an ideas person trying to pull through a perfectionist, nit-picky strategy, the results probably won't be that good.
In marketing terms, you would be what is called a REFINER. You can take a good marketing campaign and make it great. You're data-driven and obsessed with optimizing, and that always gets good results.
Refiners are perhaps the most meticulous marketing personality.
For Refiners, it's not enough to get results. They have to get the best possible results most effectively and efficiently.
This obsession with optimizing and improving performance allows them to improve everything they touch.
They're incredibly good with reviewing and retesting the all-important data too.
Refiners can sometimes struggle with out-of-the-box thinking because they want everything done "right."
They aren't always the best at coming up with new ideas or getting things moving, but they're great at perfecting what's already working.