What does that mean for my company’s marketing?

Who you are as a person has a significant impact on how you approach your online marketing.

The way you respond to challenges and opportunities, how aggressive you are, the marketing channels you prefer, and what you do with your data reflect your marketing personality type. 

If you're an ideas person trying to pull through a perfectionist, nit-picky strategy, the results probably won't be that good. 

Strengths

In marketing terms, Sam would be an Implementer.

This personality type is key to one of the essential parts of successful marketing – consistent, reliable execution. 

You and Sam can turn exciting ideas into a profitable reality. You have the patience and attention to detail to see it through. 

You’ll be especially on point with nurturing content and social media campaigns: you can keep refreshing and updating your content for years on end if need be. 

You'll also be a good content creator – you have the endurance to check that your copy is consistent and clean.

Weaknesses

Strategy might be where you shine least. You prefer to implement dreams rather than conceive them. 

What marketing service will benefit you (and Sam?)

It's essential to start with Strategy in any form of marketing, but in your and Sam's case, our Strategy service is also where you can get the biggest push to get things started. 

Typically, it works for you when someone else gets the ball rolling or helps you with techniques to pull out ideas.

Having someone guide you in planning out your journey gives you the roadmap to complete it – and complete it you will!