Your Client's Journey1
Mapping Out Your Client's Journey
Every journey that leads to a better future starts with a crystal-clear strategy and road map.
Meeting your client at their starting point and building a bridge to travel on (over the river of a thousand offers and conflicting messages) fast-tracks their journey with clarity towards their better future.
Done right, and you provide direction with a clear message and on-target marketing to make their better future a reality.
Your Formula For Clear Messaging
Mapping out your customer's empathy map provides you with a clear understanding of who they are, their hopes and dreams, fears and struggles, their environment, and those who influence their thoughts and decisions.
Here we dive deep! From experience, we learned how to mine this valuable source to connect with who they are and speak their language, and address their thoughts before they even voiced them!
The empathy map is not new and used by marketers to know their clients, but we will help you step into a deeper level of understanding of your client so that your message will speak to their hearts.
Connecting at the deepest level, speaking heart to heart, is what sets you apart.
Get Clear On Your Product And Service Offers
People buy when they understand the offer and its worth; in short, they buy 'clarity and value.'
Your offer structure and pricing are a vital part of your Marketing Strategy. It not only ensures the viability of your business but has a significant impact on business growth.
We guide you through a tiered model of a Good – Better – Best offer structure, which has proven to be more powerful and allows you to serve your customers.
Pricing for profit is crucial to secure your business's success. Having it right makes you thrive.
Chain of Beliefs4
Building the Bridge to Their Better Future
The bridge you build is the chain of beliefs within the mind of your client.
Your client's beliefs are the starting point where you meet, and then in a step-by-step approach, you lead them through the chain of beliefs towards your offer and their solution.
With the chain of beliefs clearly mapped out, you clearly articulate your offer to your client; it is the golden thread that runs through all elements of your marketing and advertising.
A Marketing Journey Like No Other
Your StoryFunnel design maps out your client's journey from where you meet to where their better future has become their new reality.
It maps out the complete marketing journey from beginning to end and enables you to visualize the entire process, and provides the ability to measure conversion success at each step.
Your storyline runs consistently and clearly throughout the entire funnel.
Effective Web Design
Your website is designed around your customer's journey, starting from your landing page, a clear path leads them to their better future.
Designed with your storyline, they scan-read, and in seconds know that they are at the right place, identify what they need, and choose to engage.
We combine your storyline with visuals and copy that is crystal clear and on target to design your website with easy navigation and user-friendly functionality for optimum conversion.
The Art of Story
Telling your stories with clarity and authenticity in your own voice, connecting heart to heart, is the essence when writing copy for your Marketing Funnel, Website, and Nurturing Content.
We use the power of Storytelling to capture your ideal client's attention, build trust and credibility that resonates, to deliver a better future.
We turn good stories into great stories through the skilled art of story structure, knowledge gaps, visual language, story dynamics and development.
Through Storytelling, we let your client see themselves in the story you tell, fall in love with it and close the deal.
Grow & Succeed Online
Taking your StoryMarketing Strategy from concept to completion, we offer you an all-in-one platform that provides you with Big Tech's functionality but without the high costs.
Designed to help you succeed with your digital marketing, you have equal footing with the big guys online.
With the streamlined marketing platform customized to your needs, you have everything you need at your fingertips and in one place to reach your goals and track your success.
Everything Done for You
Tech Setup is one of the most time-consuming and often daunting tasks that keeps you away from focusing on your business.
As certified SanityDesk consultants, we take care of this for you, allowing you to fast-track to your success.
The platform is easy to navigate, and our service includes training on the platform, not leaving you in the dark.
We simply save you time!
It Is Time To Celebrate!
Opportunity met preparation, and the time has come to launch your StoryMarketing online.
A virtual launch is a fantastic marketing opportunity!
We provide you with the StoryMarketing Studio Virtual Launch Guide to set you off to an excellent start.
To Your Success!
Keep Your Marketing Fresh & Current!
To be truly effective, you need to stay intentional and ahead of your game.
How often should you refresh your Marketing Campaigns? The answer is, you need to stay at it.
Ad fatigue is a reality. Think about how you feel when you see the same thing for the n'th time?
Marketing is an active pursuit, and we offer custom packages to keep your StoryMarketing Fresh & Current.
Nurturing Relationships 12
Earning Their Continued Loyalty!
Business is about nurturing your customers, building trust, adding value, and earning their loyalty.
The secret to a resilient business in unstable times is a loyal customer base.
A nurturing communication strategy will be worth gold to you.
Delivering rich content and valuable emails that focus on your clients' journeys will strengthen your relationships as a valued and trusted partner towards their better future.
We will help you communicate effectively and consistently to build your loyal client base and be resilient.